Building a better B2B buyer experience is critical for success in today’s competitive business world. In a recent survey conducted by Convince & Convert, 89% of B2B purchasers stated that they expect the same level of customer service B2C offers when making a purchase. B2B online selling platforms usually are a little more complex than B2C platforms that are more straight to the point. This is why b2b companies must concentrate on developing a seamless and customized buying experience that fulfills the needs of their target market.
It should be every brand’s goal to improve customer experience because it increases customer loyalty and encourages current customers to recommend your brand. This in turn generates more revenue for your business.
Dive into some of the things to consider in building the best B2B buyer experience:
- Mobile optimization: According to ThinkWithGoogle, 42% of researchers use a mobile device during the B2B purchasing process. In order to ensure that your target market can readily access their products and services while on the go, you must choose an online selling platform that is optimized for mobile devices.
- Personalization: When a B2B buyer’s purchasing experience is tailored to meet their needs, they are more likely to make a purchase. By gathering information on your target market, such as their prior purchases and browsing patterns, and leveraging this information to create a customized buying experience, personalization can be achieved.
- User-Friendly Interface: Navigation and search capabilities are essential for any ecommerce platform, but B2B buyers require it more than other customers. They frequently need to locate specific products quickly and efficiently. Make it simple for them to locate what they’re looking for with an e commerce platform that has search capabilities that are simple to use.
- Measure and evaluate data: In order to understand how users are interacting with your brand and pinpoint areas for improvement, it is crucial to measure and analyze data. You may use this information to learn which products are selling well, which pages are receiving the most visitors, and which features are the most in demand.
These are just some of the key points your business should look into in creating a better B2B buyer experience. With the MyAtOnce b 2 b e commerce platform, it is our goal to reinvent the experience for B2B buyers by making B2B shopping feel like B2C! With mobile optimization, the capability to personalize your buyer’s journey, a user-friendly interface, and access to a comprehensive list of analytics — B2B sales have never felt easier.
We don’t just make things easier for buyers, we also make it easier for sales reps to keep track of your buyers’ behaviors and purchases. Which will help your brand make the best decisions to drive your business forward. Read this article to learn more about how we can equip your sales reps: “Solving the Blind Spots in B2B Sales”
Discover a new path to success with MyAtOnce and watch your sales go up while buyers thank you for giving them a more seamless buyer experience!
By : John Bostwick