MyAtOnce is a B2B ordering portal for small businesses. Your wholesale customers log in, see their own products and prices, and place or repeat orders 24/7. Your team stops retyping orders from emails and phone calls.
Trusted by wholesale brands
“The MyAtOnce channel management platform has saved our team 4–5 hours a day.”Patrice Gerber, President, Kouboo Furniture
Your buyers already want to order on their own. In Gartner’s 2025 survey of 645 B2B buyers, 67% preferred buying without a sales rep.
With MyAtOnce, a retailer who needs stock at 9 p.m. logs in, finds the products you assigned, adds quantities and submits. Your team sees a complete order the next morning, with the PO number and ship date.
Small teams lose hours every day to order admin. Here is where the time goes.
Every order needs an email, a call or a text. Nothing moves when your team is busy or out of the office.
You keep prices, photos and stock in spreadsheets and PDFs, then resend them every time something changes.
Reps retype orders, chase reorders and answer “is this in stock?” instead of selling.
An order goes from email to spreadsheet to your system to an invoice. Each step adds delay and typos.
Orders, stock and invoices sit in separate tools, so no one sees the full picture.
Sound familiar?
Customers search by style, color, size or SKU, order full size runs or case packs in 1 step, and reorder from history in 1 click.
Each customer sees only their assigned products and seasons, at their own prices, discounts and terms.
Reps build assortments and send them in 1 click, write orders on a tablet at trade shows and see each account’s history before every call.
Minimums, case packs and pricing apply automatically. Orders flow into your system without retyping.
Orders, stock and invoices sync with the accounting, ERP and warehouse tools you already use.
Reports show orders by customer, product, rep and season, so you see what sells and who reorders.
A B2B ordering portal works in 5 steps, from setup to fulfilled order.
Upload products, variants, images and seasons. Build catalogs, line sheets and lookbooks.
Approve each customer’s login and assign the collections, prices, minimums and terms they see.
Customers check stock, add quantities and submit with a PO number and ship date, as an at-once or prebook order.
Reps place orders for customers who prefer to call, using the same prices and rules.
Orders move to your ERP, accounting and warehouse systems. Customers track status, shipments and invoices.
Any small business that sells to the same business customers again and again.
Give retailers 24/7 ordering at their wholesale prices without hiring more order-entry staff.
Manage large catalogs and many price lists in one place, with live stock for each customer.
Give dealers and resellers their own catalog, prices and ordering access.
Let business customers check stock, order and download invoices without calling.
Add a wholesale channel next to your online store, with inventory kept in sync across B2B and B2C.
Turn standing orders into 1-click reorders from order history.
Customers order at night and on weekends, without waiting for your office to open.
Get hours back every day. Kouboo Furniture’s team saves 4–5 hours a day with MyAtOnce.
Reps spend their time on new accounts and bigger orders, not on retyping and reminders.
“MyAtOnce is the most intuitive buying platform that we have seen by any of the brands we buy from.” — Sean Ryan, VP of Buying, Rank + Rally
Spot best sellers, slow movers and quiet accounts early, so you reorder stock and call customers at the right time.
A portal only works when buyers use it. MyAtOnce keeps ordering simple, and you launch with a pilot group of buyers before everyone else.
Size runs, seasons, prebooks, minimums and case packs work out of the box.
Reps sell from the same system as your buyers: assortments, account history and trade-show orders.
Orders, inventory and invoices flow between MyAtOnce and your ERP, accounting and warehouse systems.
Outerstuff, Umbro, the Dallas Cowboys and Kouboo Furniture run wholesale ordering on MyAtOnce. Outerstuff manages millions of SKUs on the platform.
A branded portal where each buyer orders from their own catalog, on desktop, tablet or phone.
Upload products, variants, images and seasons, and choose which customers see which collections.
A rep workspace for assortments, draft orders and trade-show order writing.
Automatic pricing, minimums and case-pack rules, plus at-once and prebook order capture.
Connections to NetSuite, QuickBooks, EDI, WMS, 3PL, CRM and PLM through API, FTP or ETL.
Reports by customer, product, rep and season.
Add customers, SKUs, reps and channels without adding order-entry staff. Your setup includes a dated plan, pilot launch and team training.
A regular ecommerce store sells to anyone at one public price. A B2B ordering portal sells only to approved business customers, each at their own prices and terms.
| Regular ecommerce store | B2B ordering portal | |
| Who buys | Anyone | Approved business customers |
| Prices | One public price | Customer-specific prices and discounts |
| Order rules | Single items | Minimums, case packs, size runs |
| Payment | Card at checkout | Payment terms, PO numbers |
| Order types | Ship now | At-once and prebook |
| Sales reps | Not involved | Reps order for customers |
Read the full comparison: B2B portal vs ecommerce website.
A B2B ordering portal for small businesses lets your customers order on their own, at their own prices, while your team stops retyping orders. MyAtOnce gives you that without a custom build or an IT team. Start with your top customers as a pilot group, then open the portal to everyone.
A B2B ordering portal for small businesses is a private website where your wholesale customers log in, see their own products and prices, and place or repeat orders without calling or emailing your team.
Yes, when you take repeat orders from the same business customers and your team spends hours entering them. A business with only a few wholesale orders a month can keep taking them by email.
Customers enter orders themselves, the portal applies prices and minimums, and the order flows into your system. Your team stops retyping orders from emails, PDFs and calls.
Yes. Each customer sees their own price list, discounts and terms after logging in.
Yes. You choose which collections, seasons and products each customer sees.
Yes. Reps place and draft orders for any of their accounts, send assortments in 1 click, and write orders on a tablet at trade shows.
Yes. MyAtOnce handles size runs, case packs, seasons and large catalogs; Outerstuff runs millions of SKUs on it. See the full B2B ordering portal features.
Yes. MyAtOnce connects with NetSuite, QuickBooks, EDI, warehouse and 3PL systems, CRM and PLM through API, FTP or ETL. Call 877-745-8750 to check your system.
Yes. A B2B ordering portal focuses on ordering: catalogs, prices, carts and reorders. A B2B customer portal is broader and can also cover account details, invoices, documents and support. MyAtOnce includes order tracking and invoices alongside ordering. Learn more about a B2B self-service portal.
Cost depends on 4 things: number of buyers and users, catalog size, integrations and custom features. MyAtOnce quotes after a demo. Call 877-745-8750 for a quote.
MyAtOnce is a ready platform, so you skip a custom build. You get a dated setup plan after a workflow review and launch with a pilot group first.
Yes. Customers order from a phone, tablet or desktop.
Book a demo or call 877-745-8750. You discuss your needs, review your workflow, get a dated plan, build and connect, then launch with a pilot group.
Source: Gartner survey of 645 B2B buyers, fielded August–September 2025, published May 2026.
